Info    Project A    Project B   Contact                 


































Oracora
Concept Development
2023














Introducing the immersive platform, an interactive story generator inspired by the mystical tarot world. Experience personalized virtual stories, empowering people to explore new insights, discover hidden paths, and unlock mysteries. Designed to help people overcome struggles and worries, the platform provides a safe space to indirectly experience and practice challenging situations. The subconscious learnings and insights gained through the platform can subtly reshape perspectives and behaviors, leading to personal growth and improved outcomes in real-life situations.













                                                

Work in progress






























 
Over The Moon
Art Direction
Experiment Project
2023















Things familiar in everyday life are seen from a different perspective, creating the impression of entering a dream. This campaign perfectly embodies Seletti's philosophy that 'Art can be applied to ordinary people's daily lives.' Its message, 'ascend to be over the moon,' encapsulates the essence of the campaign. Moreover, all objects featured in this campaign are Seletti's remarkable works. With each step we take, they breathe life and inspiration into our eyes, elevating our experience.
















                                              

Are you curious?

































 Bloom Your Fantasy
Art Direction
Experiment Project
2022















For a moment, this campaign brings fantasy to life, making fairy tales feel real with a clear brand identity that emphasizes the artistic aspects of painting and illustration. By creating romantic and captivating video ads that appear to be taken from fairy tales, it engages consumers' imaginations, evoking the illusion of floral scents and immersing them in the brand's beautiful paintings and natural ambiance.


















                                                

Are you curious?





























Split In Two
Visual Storytelling
D&AD New Blood Submission
[Google Fonts x H_M_C_T]
2023











About 46 million people around the world have bipolar disorder and many others are unaware they have it. We decided to show people the contradiction of bipolar life through the typographically-led campaign. The confusing mental health leads to a constant war of depression and mania. It is a story of extreme shifts in mood, a destroying contrast of crazy happiness and scary sadness. We chose an artistic, friendly tone of voice to be distant from the stereotype that mental illness is frightening. An attractive aesthetic with multiple fonts and colors highlights the concept of positive testing and hopefulness.














                                                

Are you curious?



Young Design LAB ©2023