︎︎︎
BRIEF
[ Google Fonts x H_M_C_T ]
We showcase a typographically-led campaign for the D&AD New Blood Award of Google Fonts and H_M_C_T. Addressing mental health issues, particularly bipolar disorder, We harness the power of typography to create a compelling narrative. Through thought-provoking visuals and impactful typography, we shed light on the complexities of bipolar disorder, aiming to foster understanding and empathy.
About 46 million people around the world have bipolar disorder and many others are unaware they have it. We decided to show people the contradiction of bipolar life through the typographically-led campaign. The confusing mental health leads to a constant war of depression and mania. It is a story of extreme shifts in mood, a destroying contrast of crazy happiness and scary sadness. We chose an artistic, friendly tone of voice to be distant from the stereotype that mental illness is frightening. An attractive aesthetic with multiple fonts and colors highlights the concept of positive testing and hopefulness.
-> WATCH NOW
[ Google Fonts x H_M_C_T ]
We showcase a typographically-led campaign for the D&AD New Blood Award of Google Fonts and H_M_C_T. Addressing mental health issues, particularly bipolar disorder, We harness the power of typography to create a compelling narrative. Through thought-provoking visuals and impactful typography, we shed light on the complexities of bipolar disorder, aiming to foster understanding and empathy.
About 46 million people around the world have bipolar disorder and many others are unaware they have it. We decided to show people the contradiction of bipolar life through the typographically-led campaign. The confusing mental health leads to a constant war of depression and mania. It is a story of extreme shifts in mood, a destroying contrast of crazy happiness and scary sadness. We chose an artistic, friendly tone of voice to be distant from the stereotype that mental illness is frightening. An attractive aesthetic with multiple fonts and colors highlights the concept of positive testing and hopefulness.
-> WATCH NOW
TEAM
Me
Mariia Genkina
ROLE
Art Direction
Motion Graphic
Visual Storytelling
Me
Mariia Genkina
ROLE
Art Direction
Motion Graphic
Visual Storytelling
PROJECT TYPE
Brand Enhancement Campaign
Digital Content Creation
NOTE*
[D&AD New Blood Submission]
All materials were used for award submission.
Brand Enhancement Campaign
Digital Content Creation
NOTE*
[D&AD New Blood Submission]
All materials were used for award submission.
